Jocelyn J. Kopac
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3 Simple Tactics for Easy Social Media

5/11/2018

28 Comments

 
One hour and forty minutes! I can think of so much to do with that time, but did you know that is the average amount of time a normal person spends suffering through their social media accounts? I know it’s a crazy statistic, and I can only assume that the use of social media is only going to continue to rise, as the world becomes more automated and technologically orientated! So that begs the question how, as an entrepreneur, leader or small business owner do you capitalize on this amount of one-on-one time with your potential customer? Below you will find three ways to do just that!
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But, first I want to make sure everyone is up to speed on exactly what social media is, because there are a lot of myths out there!

Social media, as we know it today, is a way for people to communicate and interact online. It's called social media because users engage with (and around) it in a social context, which can include conversations, videos, pictures, news, event commentary, and many other user-generated engagement interactions, the sky really is the limit. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.

As a result here are my favorite tips of starting and keeping up with your social media threads!
  1. Create value and be there to answer questions. Pretty much every social media ‘guru’ will tell you to create valuable content, not for yourself but for your customers or end users. This can be video tutorials or to just saying Happy New Years, but that isn’t what will draw people to your company or your social media conversation channels. It will be your ability to answer questions. Most businesses know what pain points or problems their product/service solves for their client, so create content that centers of helping your clients never have those problems to begin with or better yet help them ease the burden of the problem. Then invite people to e-mail, call, message or stop in for more information. Because you put out content that made you a subject matter expert, they will feel comfortable coming to you when they need help fixing the problem (aka sales).
  2. Got reviews/testimonials? Publish them! I think it goes without says, people like knowing what they are spending their hard-earned money on something that actually works and delivers the outcome they want, so make sure to show them you and yours can!
  3. Integration. Got a monthly newsletter you send out to clients? Post the link to sign-up on your social media, grow your following! Just got a big account from a long-term client or a recommendation, post about it! Thank your sales team and anyone else for a sale (especially if they fit your target market/client perfectly and have a big social media following themselves).
​There you have it, 3 easy steps to get your started on social media, your efforts at capturing your company's voice and sharing it with the world through social media will open unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more. Just remember that for social media to benefit your business, it must be carefully maintained and monitored. Start slow and small, and scale from there.
Share your thoughts, knowledge, and questions in the comments below!
  • What do you think?
  • Do you use social media marketing for your business?
  • What strategies benefit you most?  
 
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28 Comments
Bailey
5/15/2018 06:18:01 pm

It's so crazy that people spend that much time!! It makes it such an important marketing tool.

Reply
Sophie link
5/15/2018 09:02:12 pm

These are some great tips! I was actually just talking with a fellow blogger/virtual assistant and she had shared a big win in one of her Facebook groups. Within a few hours of publishing her post, she had messages in her inbox from potential clients looking for the same results she had just shared! Truly amazing!

Reply
Jocelyn Kopac
5/17/2018 10:02:05 am

That is exactly it! If you position yourself as an expert people will come!

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susie liberatore link
5/16/2018 06:45:35 am

Testimonials are the best, I always look at this before hiring anyone

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Jocelyn Kopac
5/17/2018 10:02:36 am

It is a truly millennial thing and that is the market you want o corner at this point!

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Andrea link
5/16/2018 06:59:48 am

All three suggestions are absolutely true! My favorite is being there to answer questions. So many bloggers publish posts but then go missing! They never answer comments or interact with their readers. I think that is so important. Thanks for the reminder!

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Jocelyn Kopac
5/17/2018 10:03:13 am

I try very hard to keep in contact! I love meeting new people and hearing what works and what doesn't from others!

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Nicole | Glamorously You link
5/16/2018 07:39:30 am

These are great tips! I have a few really nice emails and comments from readers that I think I'll share with my followers. I never thought of doing that :)

Reply
Jocelyn Kopac
5/17/2018 10:03:51 am

Yes definitely!

Reply
Melissa Javan link
5/17/2018 06:58:18 am

The sign up thing is something I've been thinking about lately. The problem is that I don't have an opt in offer yet

Reply
Jocelyn Kopac
5/17/2018 10:07:31 am

Get a hold me! I would love to help you! We can get you an e-mail list!

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Theresa link
5/17/2018 09:13:41 am

Great tips! I'll have to redirect my friends to this post whenever they want to get started in the social media field :)

Reply
Jocelyn Kopac
5/17/2018 10:08:23 am

Awesome thanks!

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Heather Gonzales link
5/17/2018 11:29:54 am

I keep thinking that I need to figure out putting a newsletter sign-up on my blog’s Facebook page! Thanks for the motivation to do it!

Reply
Jocelyn Kopac
5/20/2018 09:30:56 am

If you need help, reach out I would love to talk!

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Samantha link
5/17/2018 12:27:12 pm

Great tips! The power of interaction through social media is great...if you use it! I have become more diligent about interacting and responding recently!

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Meredith link
5/17/2018 01:14:45 pm

I can't believe people spend that much time on social media daily!!! Insane! Thanks so much for the great tips!

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hillary link
5/18/2018 03:09:51 am

Great advice! I get so overwhelmed by social media. I try and get it done first thing in the morning so I don't have to think about it anymore. Then throughout the day, I touch base on it and make sure I'm following through.

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Kristin Cook link
5/18/2018 05:38:55 am

I completely agree about adding value. There are so many blogs/websites/social profiles floating around. If we aren't adding value, people will skip right over us.

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Asma link
5/18/2018 08:09:30 am

Loved it as a new blogger. Really good tips

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Diana link
5/18/2018 09:03:51 am

Great tips! Social media is such an important part of getting your blog out there. I'm new to blogging and still trying to maximize my social media presence.

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Katie link
5/18/2018 12:20:25 pm

Such great tips! I have to remember to, get on, do my business, and get off. Otherwise I'm sucked into the social media time warp!

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Amy @ Orison Orchards link
5/18/2018 04:14:39 pm

I think the hardest thing is learning where your tribe hangs out. I would have thought mine would be on facebook, but it's crickets over there. This is good information, especially since I'm working on growing a following.

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Vanessa link
5/18/2018 05:35:18 pm

This is super helpful! I need to step my social media game all the way up! Thanks for the tips!

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Hillary link
5/19/2018 12:51:36 am

Totally true! The social media side of things is hard for me. I don’t like putting myself out there, but it’s vital in building your brand and relating to your audience.

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Sunni link
5/19/2018 07:09:55 am

I’m stuck in a rut with social media. I’ve been putting content out pretty regularly but I don’t feel like there’s been a super great response. I know I’m not answering people’s needs and questions as well as I could be. Thank you for the reminder!

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Johanne link
5/20/2018 01:20:33 pm

Social media is hard! I work with all kinds of media on a daily basis and in my professional life, I kinda manage, you know? I know how it works there. But when it comes to my personal blog, I mess up. I'm not a beginner, but I'm still looking for ways to make my accounts successful!

Reply
ShootingStarsMag link
5/20/2018 08:38:35 pm

Great tips. I definitely try and communicate with the people that follow me - and by sharing other people's content and not just my own.

-Lauren

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  • Hello There!
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