How to grow your small business: Tools for small businesses
If you have a dream of growing a small business, there is a reason for that dream. You have an idea and/or a product that you know will better the world and help people out if you can just get the word out there.
So how do you grow your business when you have limited time? The answer lies in having the right tools to help you out! The best way to figure out what tools you need is to figure out what are the issues you have as you try to grow your small business.
What are the issues you run into as you try to grow your small business online?
When working on your small business online, it can seem overwhelming with all of the different things that need to be completed. It can also be overwhelming with all of the different options there are for how to best organize and create social media content calendar ideas. Do any of the following come up as issues for you?
Understanding of the problem, best tools for small business owners listed below to help you grow your small business.
Shift: How one tool can save time in how to grow your small business
When trying to grow your small business, sitting down to do the online work can be a grueling process. With so many different things to focus on, within five minutes we can find ourselves with twenty different tabs open, trying to navigate between all of them to get work accomplished. You may have just accepted this as part of the many slowdowns in how to grow a small business and managed to make your way through. However, if you ever took a day and were able to time how long it took every time you had to click around to find the right thing, it adds up a lot quicker than you think.
Luckily, someone was smart enough to create a way to solve this problem. Shift is a tool that is one of the best among small business management tools. Shift stops the problem of having to shuffle through all of your apps and tabs open. The idea is to streamline workflow while making sure your computer does not slow down.
Think about it this way. On your phone, you always see one app up at a time for you to give your undivided attention to. In order to get distracted by other apps, you need to do some clicks to get other things up. Shift makes the desktop work just like a phone in that regards.
The last time I worked with all my browsers opened and timed it for 5 hours of working, I actually spent 21 minutes total between all of the times I stopped myself to try to find the right tab and the right place where my work was. It adds up! When it comes to it, time is money because that is time you could be hitting your goals.
Airtable: Best for managing all social media for small business owners
Social media is a huge part of promoting your small business and properly engaging with your audience. I speak very often on ways to engage with your following through social media on my Instagram page. However, with all the different types of social media, it is a challenge to engage efficiently when there are so many different ways to engage with people! On top of trying to figure out all the types of social media for small business owners, it can be a process just trying to figure out how to plan blog content if you do have a blog with your small business.
Airtable is the number one solution for being able to plan all content for your business, whether or not it is social media. It will take all of your different ideas and aspects of how to grow your small business organize them in a fashion that will help you easily see what has been completed and what still needs to be completed. This is an excellent tool also if you are trying to figure out how to grow your small business by employees- it will give all employees one place to write down what work they are doing and to best coordinate to save time and energy.
Airtable calls itself “part spreadsheet part database” and it is truly a great combination of both. It will be a spreadsheet with all different types of tabs and categories that you need, but will also be a place for you to store your work.
For example, if you want a place to store all the Facebook posts you will be posting for the next month, you can have a specific category for that. You can post the actual content in there, as well as the date it is to go out, and any other categories you want to add. You can have a section for drafts and a section for completed, so if you have two employees working on the same thing, they will be able to keep up with each other. This tool is so much more than simply having a blog spreadsheet. This will up your game in using social media for your small business, provide easy flow for all of your social media content calendar ideas, and bring so many small business management tools into one.
Maybe one of the specific issues with using social media for your business was the audio aspects that you may use, and having issues with video podcast setup. A lot of you are starting to add podcasts as a resource on how to grow your small business, which is such an excellent idea! However, some are avoiding it because of the issues with video podcast setup. Some may not have time to try to figure out how to make a video podcast on a PC or how to make a video podcast on a Mac.
Since I value every moment of time I have with my business and other people’s businesses as valuable, I make sure to use Wavve.
Wavve is a tool that will solve any issues of video podcast set up. It helps with take any type of audio you may have and transforming it into video. If that is not enough of a time saver in its own, you can create audio on there as well, work on your customizable images, and it is easy to trim videos as needed.
I personally use Wavve for my podcast, which is under 5 minutes a day that is packed with motivation, inspiration, and multiple tips on how to grow your small business. Check out my podcast here for valuable tips and tricks on tips for small businesses. Podcasting has been a goal of mine, and it is a goal that I have been crushing because of the simplicity of using Wavve to take my simple audio and create video setup effortlessly.
Being a small business owner usually requires a person that is gifted in multiple skills. However, we don’t have to be perfect at everything to be a small business owner! There are enough tools for small business owners to make sure that you have all the tools you need to grow your small business.
For a lot of people, the idea of graphic design for small business is terrifying. For others, it may be an exciting realm of opportunity, but the issue is finding the best graphic design software for beginners.
Before you go out and spend a bunch of unnecessary money on graphic design software, check out Canva. Canva is the place to go to for graphic design for small business owners as well as the best graphic design software for beginners.
With Canva, you can create designs for almost any type of graphic you need. You can customize the size, but the reason that it is the best graphic design software for beginners is that it comes with already pre-sized images for every type of social media possible. You don’t have to figure out what size to make a Facebook post versus a Pinterest post versus an Instagram post, that is already done. From there, you can click and drag whatever you need onto the page.
We all know that when focusing on how to grow our small business, it is crucial to have aesthetically pleasing designs to lead people to our pages. Get started on Canva today- there are even business options so your whole business can use one account.
The website is the most important part of your online presence. Without your website, a lot of people are not even going to access any of the other parts of how to grow your small business online that you may be worried about. At my company, we recommend Weebly to build your website. Weebly is a free way to start your website today that is super friendly. If you like the look of my layout, this was created by Weebly. Get started today!
Tailwind is going to be your scheduling best friend when it comes to Pinterest and Instagram. With Pinterest, manual pinning could take hours each day. Instead, when you do your schedule on Tailwind, not only can you plan your schedule much easier, but it also tells you the prime time to schedule your pins to get the most engagement. It is the same way with Instagram- you can plan out all of your posts, and it will tell you the best times to post for engagement. Now, Tailwind will automatically publish the posts for you too!
Now it’s your turn: which tool do you think you’re going to explore more of and how do you think it will help grow your business? Comment below!
When it comes to your brand voice, it can seem like an intimidating and obscure topic that could offput even the most well-intentioned entrepreneurs. After all, once you’ve spent the time creating your ideal target audience and the perfect product or service to fit their needs, and gone through all of the hurdles of getting your business up and running, it can seem like a tedious task on your endless to-do list.
But tackling your brand voice is imperative because it completely defines the way in which you’re able to communicate your brand to your audience.
With all the algorithm changes, and so many varying opinions. I thought I would put together a quick tutorial on my top 7 mistakes I see and turn them into successes for you! I want you all to be able to attract your ideal clients to your brand and business by having a solid strategy on the Instagram platform!
Are you someone who finds themselves caught up in a long list of inspiring ideas on a daily basis? Perhaps you keep a journal full of your ideas, adding to it feverishly at times, and now sure what project to start first. Likely, you also shamelessly excel at most things you try- with the ability to pick up new skills quickly.
If this is starting to make your ears perk up and say “Wow… that’s so me,” then it’s pretty darn likely that you’re a multipotentialite. Never heard the term before? Brace yourself for some self-identity clarification!
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