When it comes to your brand voice, it can seem like an intimidating and obscure topic that could offput even the most well-intentioned entrepreneurs. After all, once you’ve spent the time creating your ideal target audience and the perfect product or service to fit their needs, and gone through all of the hurdles of getting your business up and running, it can seem like a tedious task on your endless to-do list.
But tackling your brand voice is imperative because it completely defines the way in which you’re able to communicate your brand to your audience.
With all the algorithm changes, and so many varying opinions. I thought I would put together a quick tutorial on my top 7 mistakes I see and turn them into successes for you! I want you all to be able to attract your ideal clients to your brand and business by having a solid strategy on the Instagram platform!
Let’s talk color!
As a business owner, you are undoubtedly bombarded by dozens, if not hundreds of decisions each and every day. While there are many things demanding your attention, one decision that you don’t want to overlook or make without some serious background info is which colors to select to represent that brand that you’ve worked so hard to build. The color of your logo and other brand visuals can elicit a specific set of emotions and reactions from your audience, and you want to be extra sure that you’re conjuring up the ones that you intended!
But have not fear- when it comes to color theory for business, there are just a few key components that you need to be aware of, followed by some easy-breezy, super simple steps to help you take charge of your brands’ colorful endeavors.
We covered how important social media is to the growth and prosperity of your personal brand, especially if you are a solopreneur or marketer. In the 3 Tactics for Social Media we covered three easy ways for getting and creating content for your social media presence with information you should have around the office right now, but once those sources run dry we wanted to make sure to give you an overview of finding and creating more content for your business when you don’t have time or have limited resources.
One hour and forty minutes! I can think of so much to do with that time, but did you know that is the average amount of time a normal person spends suffering through their social media accounts? I know it’s a crazy statistic, and I can only assume that the use of social media is only going to continue to rise, as the world becomes more automated and technologically orientated! So that begs the question how, as an entrepreneur, leader or small business owner do you capitalize on this amount of one-on-one time with your potential customer? Below you will find three ways to do just that!
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