SERIAL ENTREPRENEUR | AUTHOR | CEO OF TDMFUNNELS
Looking for a way to take your business to the next level?
Outsourcing your CMO \ COO functions can give you the growth-focused leadership
and expertise you need to achieve your business goals faster.
What is a Fractional Leader
What Does a Fractional CMO Actually Do?
A fractional CMO is an expert strategy and leadership executive that enjoys helping innovative businesses build a comprehensive marketing strategy that ties directly into their business development and sales growth.
Many times organizations that retain fractional CMOs are not quite ready to hire a full-time CMO or CBDO but need the marketing leadership that a project-based consultant cannot provide.
A fractional CMO is a strategic partnership that is growth-focused and helps you through the critical stages of profitability.
My usual responsibilities include:
- Developing a marketing strategy that will focus on sales in the short term and funnel development in the long term.
- Planning and budgeting for inbound marketing strategies like Seo, content marketing, paid advertising, and/or PR.
- Overseeing current marketing operations, leading the internal marketing department and current team members.
- Bringing in outsourced talent to fill in gaps with the internal marketing and business development teams to execute day-to-day marketing and sales tasks.
SCHEDULE YOUR NO-COST BUSINESS DEVELOPMENT & MARKETING CLARITY CALL.
Ready to talk to me about how I can help your company achieve maximum growth in minimum time? Click the button and schedule a call!
How can an Outsourced CMO or CBDO help with business growth?
How Does Hiring a Fractional Expert Compare to Other Marketing and Business Development Options?
Marketing Strategy: Understanding the various pieces of inbound and outbound marketing along with the nuances of the digital age is imperative for maximum growth and profitability. Having a strategy that reflects short-term and long-term goals for your niche and industry is a must-have for your business.
Growth Focused Business Development: Ideas, plans, and tasks that increase revenues and profitability should be at the forefront of every single decision you make. Hiring a fractional expert, like myself, will make sure your plans not only include your current internal team makeup but where you want to see yourself in the coming months.
Lead Generation: Having an amazing strategy or sales funnel means nothing if you do not have leads going through it. One of the biggest business growth tactics is a short-term lead generation and sales to lead to long-term investment for sustainable growth.
Marketing Execution: Don't have a team yet? That is okay an outsourced CMO can help you find amazing team members to execute the strategy and tasks needed to accomplish your goals.
Part-time CMO or CBDO: A chief marketing officer or chief business development officer has a very specific set of skills but your business may not be large enough yet that you have 40 hours per week of work for a full-time CMO or CBDO. Fractional experts have flexible agreements to make sure your goals are being reached, but your budget is also being kept.
Optimization: Already have a marketing campaigner strategy that is going? That's great! I can improve and optimize what you are currently doing by identifying new opportunities and possibilities for growth.
Efficiency: Small and growing businesses are notorious for inefficiencies, especially in their business development and marketing teams. I'm here to help you maximize the effectiveness and efficiency of your departments so your business can grow while maintaining a balanced budget.
Connect With Me
A Few Of My Recent Wins:
- Creating a sales funnel for a property & casualty insurance agent that resulted in 5+ quote appointments every week.
- Planning out a launch and re-launch strategy for a brand-new book on Amazon, twice, and maintaining a bestseller ranking in multiple areas.
- Re-launched a course to create $127k in revenue in 1 quarter, $27k of that in month 1, $48k in month 2, and $52k in month 3.
- I was the wing woman in selling out 3 high-ticket coaching seminars at $4000 per person!
- Increased beauty product monthly sales by 66% from a monthly recurring revenue of $30.000 to $50,000.
- Managed 245+ brands' social presence, which included content planning, curation, creation, scheduling and reporting.
Testimonials
"Jocelyn has been an absolute pleasure to work with.
Her skill set and knowledge of branding and marketing are two reasons why I would 100% recommend her to anyone!" - Kristen Holtan
“I learn something new every time I hear Jocelyn speak! She loves helping others succeed and has value to share! Thank you for all that you do!”- Kirsten Ross Vogel
“Was an absolute pleasure to work with her! Very inspirational and encouraging!!”- Kendra Janes
"I highly recommend Jocelyn. Her ability to listen to your goals and ideas and immediately provide a strategy or recommendations helped me on the spot. Her feedback was right on target. It pushed me out of my comfort zone and into a successful product. She's amazing!" - Alice Moore
Leverage Your Team. Set Your Goals.
Create A Sustainable Business Development & Marketing Plan.
Make Sales & Build Your Audience.
Fractional CMO/CBDO FAQ
How much Growth-Focused Fractional CMO Services cost?
A fractional executive like a CMO or CBDO is categorized by level of experience and expertise, the number of hours they plan to work on your project, and project scope.
Usually, the average compensation rate of a fractional CMO is between $200 and $350 per hour which roughly comes out to $7,000 a month or $84,000 annually. I pride myself on working with small innovative businesses, each contract is different and customized to the business's needs, and a retainer is set.
I do not work on an hourly basis, because I want the business to get the maximum amount of effort for the most budget-friendly price. My retainers start at $3000 per month.
How long do Fractional Expert usually work for a company?
The length of engagement depends on what you need to be accomplished and how quickly your business can scale to being able to afford a full-time CMO or CBDO.
Most of my contracts are 3 months to start and month to month after that, this ensures that I am consistently preparing your business and team for a full-time replacement, but at the same time gives us room for growth and expansion so your marketing and business development stays comprehensive.
The sweet spot for a fractional CMO is 4 to 6 months with your business getting you to a place of having a full-time executive come in, a lot of my past clients still retain me on a consulting basis but do not need me on a fractional level.
KOPAC ENTERPRISES LLC
HABO VENTURES INC.
Madison, WI
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