Digital Infrastructure Diagnostic

Digital Infrastructure Diagnostic

For Ingredient & B2B Manufacturers

1. Website Positioning Clarity

1 = Generic. No clear industry focus.
3 = Some clarity but still broad.
5 = Clear niche positioning and defined buyer.

2. SEO Visibility

1 = Not ranking for key terms.
3 = Some rankings but not high intent.
5 = Page 1 for multiple industry terms.

3. Lead Capture Infrastructure

1 = Basic contact form only.
3 = RFQ or sample forms but not automated.
5 = Structured capture with CRM + automation.

4. CRM Discipline

1 = Spreadsheet chaos.
3 = CRM exists but inconsistently used.
5 = Pipeline tracked from inquiry to close.

5. Sales Process Automation

1 = Manual follow-up only.
3 = Some reminders.
5 = Automated nurture + task triggers.