✦Prep
Before You Start
Get this stuff together first. Seriously. Takes 5 minutes and saves you from stopping mid-session to go hunt things down.
Do not skip this part. The more specific you are going in, the better the blog coming out. You already know your stuff — this just makes sure Claude does too.
Working Blog Title
Doesn't have to be perfect. Just a direction. Claude will refine it.
Primary Keyword
The one phrase you most want to rank for. Be specific.
Secondary Keywords (2–4)
Related terms, long-tails, or variations you also want traffic from.
Target Audience
Who's reading this? What do they already know? What do they want?
Brand or Site It's For
Which business is this for? So Claude matches the right voice and context.
Desired Word Count
Quick answer blog? Pillar post? Know what you're building before you start.
Any Must-Include Points
A stat you know, a story you want in, a product to mention — note it now.
Time to Actually Do This
You'll step away between phases. Block 30–60 minutes so you're not rushed.
You're ready. Let's build something good. →
Phase01
Kick-Off
Paste this into Claude first. Fill in the highlighted fields from your Pre-Flight checklist. Claude confirms the brief and doesn't write a single word yet.
This sets the whole session. If you give Claude a vague brief, you'll get a vague blog. Be specific here and everything downstream gets easier.
Paste into Claude
We're writing a blog post together using a structured, research-first process. Here is the full brief:Working title: [YOUR WORKING TITLE]
Primary keyword: [MAIN KEYWORD TO RANK FOR]
Secondary keywords: [KEYWORD 2, KEYWORD 3, KEYWORD 4]
Target audience: [WHO IS THIS FOR — BE SPECIFIC]
Brand/site: [BUSINESS NAME — e.g. Simple Marketing & Sales, BRP]
Target word count: [e.g. 1,500–2,000 words]
Must-include notes: [any stories, stats, products, or angles you want]
Do not write anything yet. Confirm you have the brief and tell me what search queries you'll use in Phase 2 to find the top 3 ranking blogs for this keyword.
Phase02
Search
Claude searches, fetches, and reads the top 3 ranking blogs itself. You don't open anything. Just wait for confirmation and move to Phase 3.
Go make a coffee. This whole phase runs itself now. Claude searches, pulls the articles, and reads them. You do nothing except come back and move to Phase 3.
Paste into Claude
Search for the top 3 ranking blog posts for our primary keyword: [PRIMARY KEYWORD]For each result:
1. Return the full URL and article title
2. Use the web fetch tool to open and read the full article
3. Note the format type — listicle, how-to, opinion, long-form guide, etc.
4. Confirm you've read all 3 before moving on
Do not outline or write anything yet. Just confirm you've read all 3 articles and are ready for Phase 3.
Then you do this
A
Claude searches, fetches, and reads all 3 articles on its own.
B
It confirms when it's done. No copy/paste needed from you.
C
Move straight to Phase 3 and paste the analysis prompt.
Phase03
Analyze
Claude analyzes what it already read. No copy/paste from you. Just paste the prompt and let it work.
Read Claude's analysis before you move on. This is where you add your angle. A story, a stat, a hot take — whatever makes your blog not sound like everyone else's.
Paste into Claude
Using the 3 articles you just fetched and read for "[PRIMARY KEYWORD]", analyze all three and return:1. Common H2s and H3s — What headings appear across multiple articles?
2. FAQ patterns — What questions do these articles answer? List them as potential subheadings.
3. Content gaps — What angles, subtopics, or questions are missing or handled poorly that we can own?
4. Format analysis — What format dominates? Should we match it or differentiate?
5. Keyword patterns — What secondary or LSI keywords are used naturally throughout?
Do not write or outline anything. Return only this analysis so I can review it before we build the outline.
Phase04
Outline
Claude builds the full blueprint. You review and edit it before a single word of blog content gets written.
Do not skip the review. Reorder sections, cut weak H2s, add your angles. The outline is a negotiation. Get it right here and the writing phase is fast.
Paste into Claude
Based on your analysis and our original brief, build a detailed blog outline. Include:• A refined H1 (working title optimized for our primary keyword)
• Intro brief — 2 sentences on what the intro should accomplish and the hook angle
• All H2 sections with a 1-sentence description of what each covers
• H3 subheadings under each H2 where relevant
• A FAQ section using the question patterns from the analysis
• Conclusion brief
• Keyword placement notes — where primary and secondary keywords should land naturally
Additional angles I want included: [paste any notes from your review here]
Do not write the content yet. Outline only. I'll approve before you write anything.
Phase05
Write
One section at a time. Review each one before asking for the next. This is where quality compounds — do not rush it.
This is the part where most people blow it by rushing. One section. Read it. Tweak it. Then the next. And stick to the word count — if a section runs long it either needs to be cut or split into its own H2. Tight writing is better writing.
Paste into Claude — repeat per section
Write Section: [H2 SECTION NAME FROM OUTLINE]Target word count for this section: [e.g. 200 words]
Stay within 10% of that target. If you can't cover the section well in that count, tell me — don't just run over.
Guidelines:
— Take your time. Quality over speed.
— Write in a direct, plain, human voice. No buzzwords. No filler. No hedging.
— Use short sentences. Write like you'd say it out loud.
— Use the primary keyword and secondary keywords naturally — not stuffed.
— Follow the H3 subheadings from the approved outline exactly.
— End with a natural transition into the next section. Do not label it.
— No em dashes. No AI vocabulary (delve, tapestry, robust, pivotal, etc.).
Write only this section. I will review before asking for the next one.
Word count guide
→
How to budget it: Take your total target word count, subtract ~150 for intro and ~100 for conclusion, then divide what's left by the number of H2 sections. That's your per-section target.
→
FAQ sections typically run 150–250 words total. Keep answers tight — 2–3 sentences each.
→
If Claude goes over and flags it, decide: cut it down or split it into a new H2. Don't just let it run.
Write in this order
Intro
H2 — Section 1
H2 — Section 2
H2 — Section 3
H2 — Section 4+
FAQ Section
Conclusion
Phase06
Assemble
Claude pulls everything together, cleans it up, and hands you ready-to-paste SEO fields for GoHighLevel.
You're almost done. This last prompt wraps the full blog into one clean document and gives you every GHL field pre-written. Copy blog to Google Docs. Copy SEO fields into GHL. Done.
Paste into Claude
Assemble the complete blog post from all the sections we wrote. Then:1. Combine everything in the correct order from the approved outline
2. Fix any repeated phrases, awkward transitions, or keyword stuffing
3. Confirm heading hierarchy is correct: H1 → H2 → H3
4. Label all headings [H1], [H2], [H3] so it's easy to paste into Google Docs or GoHighLevel
Below the full blog, return these GoHighLevel SEO fields, formatted for copy/paste:
SEO Title: (60 chars max — lead with primary keyword)
Meta Description: (155 chars max — include keyword + a clear reason to click)
URL Slug: (lowercase, hyphens, keyword-first)
Focus Keyword:
Secondary Keywords Used: (every keyword that landed naturally in the post)
Cover Image Alt Text: (describe the image using the primary keyword)
Suggested Internal Links: (topics on the site to link from this post)
Suggested CTA: (one action for the reader to take at the end)
